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We are one of the largest wood flooring brands in China in terms of market share by retail sales value of branded wood flooring products.

Our flooring products mainly include laminated floorings, engineered floorings and solid wood floorings. In addition to flooring products, we are also engaged in the businesses of manufacturing and sales of wooden doors, wardrobes, cabinets and wallpapers. We have established a sound and extensive sales network in China. As at 31 December 2016, we own 3,492 flooring stores, 576 wooden doors stores, 178 wardrobe and cabinet stores and 518 wallpapers store respectively.

We have successfully positioned “Nature” as a high quality product, safe product as well as health and environmental-friendly product. Leveraging our strong brand, extensive distribution network, comprehensive home decoration product portfolio and flexible manufacturing model, we grew rapidly and gained market share in China for the past years.

Currently, the Group has three business segments: (1) manufacturing and sale of home decoration products; (2) provision of trademark and distribution network; and (3) trading of timber and wood products, the table below shows the matrix of business segmants and products

 

Manufacturing and
sales

Trading of timber
and wood products

Provision of
trademark

Timbers

N/A

N/A

Floorings

Wooden Doors

N/A

N/A

Wardrobes and cabinets

N/A

Wallpapers

N/A

N/A